......Profitability through Health Profiles for the Assisted Living Industry

Targeted Marketing to Prospective Residents

Your marketer is giving a tour to Freeda Parker and her 2 daughters. Freeda is 83 years old and has been living alone, but it is just getting too difficult for her to manage. Her daughters live in other cities, and they are seeking reassurance that the Assisted Living Facility they chose has the expertise to manage their mother’s many medical conditions (especially her occasional ‘memory lapses’) as well as her pain medication which she takes for arthritis.

Your marketer shows Freeda and her daughters your Facility Health Profile and targets her conversation to the specific interests of this particular family, rather than using her limited time talking about other amenities for which this family may have less interest.

Freeda’s daughters discover that 82.5% of your residents have occasional memory lapses (i.e. ‘dementia’) and that 75% have arthritis and other musculoskeletal conditions just like their mom. In addition, 62.5% of the residents take similar prescription pain medicines as their mom. Your marketer then talks about the special programs and arrangements which your facility has in place that address these issues that are so important to this family.

Freeda and her daughters are very impressed – no other facility has shown them the kind of specifics and metrics they have seen with you, and they are reassured in your ability to safely care for Freeda.

You are prepared for the near future when health metrics will be a prerequisite for referrals.