Marketing to Hospitals and SNFs

Your local hospitals and SNFs are significant referral sources for new residents. You are aware that these institutions are being subjected to penalties for bad referral outcomes, such as ‘bounce backs’ for unnecessary 30 day readmissions, etc.

As a result, in the near future they will be requiring health metrics that demonstrate care and management excellence provided by the Assisted Living Facilities in their referral base.

You seize this opportunity to showcase your facility as a leader in Assisted Living health management. You differentiate yourself from among all your competition by showing the hospitals and SNFs real-time data (not just ‘feelings’ or ‘guesses’) that guide your health management: your ‘At-a-Glance’ Facility Health Profile, Resident Health Profile, and Health Burden Profile.

You are prepared for the near future when health metrics will be a prerequisite for referrals.